Introduction

I would like to start off by introducing myself. My name is Amanda Brief, and I am a second year student in the IMC program at Marist College. I am excited to begin our social media class and gain hands on experience in a variety of new tools and analytics. Currently in my career, I am a Senior Marketing Specialist at Experian Marketing Services. In my role, I am responsible for tracking and measuring the results we receive from the company's social media sites. We use monitoring tools like Hootsuite and Sysomos Heartbeat to keep track of the socialsphere and understand who is talking about us. I can't wait to engage in conversations with my fellow classmates and learn about the tactics and tools they use to improve their corporate social media accounts. Here's to a great semester!